How to Get the Most Out of Curated as a Creator

Small habits that compound into bookings, collabs and visibility.

You don’t need to treat Curated like a full-time job to see results. These are quick-win habits our most successful creators share.

Tip 1: Create a “home base” guide

Make one evergreen guide like:

  • “My favourite UK weekend stays”

  • “Best boutique city breaks in Europe”

Update it regularly. This becomes your go-to link for new followers.

Tip 2: Add extra context to your check-ins

Spending 60 seconds on each photo to add captions, hints and product links helps bring your stay to life and

Tip 3: Pop a link to your Curated page in your link in bio

Adding a link to your Instagram and TikTok profile and labelling it ‘Discover & book all my travel recommendations through Curated’ helps your community click through to find all your travel content in one place.

Tip 4: Share your content often

Booking a trip is an investment of time and money so the booking lifecycle tends to be longer than consumer goods such as beauty and fashion. Keep your content and recommended spaces top of mind for your community by getting into the habit of re-sharing past trips for people to save and book.

Tip 5: Track what’s working

Check your Bookings and Commission tabs once a month. Ask:

  • Which destinations convert?

  • Which price levels are most popular?

  • Which guides drive the most clicks?

Double down on what’s already hot.

Want to know what makes content really shine on Curated? Combine this with “Best practices for content: what performs well.”

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