How to Create Travel Content That Actually Converts
Your cheat sheet for creating content that feels alive, inspiring & bookable
Your content doesn’t need to be perfect to perform — it just needs to feel real, atmospheric, and helpful. Here’s exactly what we see converting best across Curated: the formats, moments, and storytelling styles that make travellers pause, save, and book.
1. Share a mixture of photos and short video clips
Movement brings a space to life. A still bed looks lovely, but a quick clip of morning light hitting the sheets feels like a mood. Mix visuals to create rhythm, personality, and atmosphere in your Check-Ins and guides.
2. Embrace the unperfect, lived-in warmth performs
People love seeing spaces in a way hotels rarely show them:
The messy breakfast table
Towels drying in the sunlight
A partner reading on the sofa
Your suitcase half-open
The “we just arrived” chaos
It feels behind-the-scenes, honest, and human — and that’s exactly what drives trust and bookings.
3. Don’t underestimate the power of the written word
Thoughtful captions turn pretty content into useful content.
Use your words to:
Tell the story of your stay
Share honest, thoughtful impressions
Add helpful hints (“Best view is from room 7”)
Offer tips travellers won’t get from a hotel website
The right line can be the final nudge someone needs to book.
4. Tag products to bring your experience to life
Your community loves specifics — and so does the platform.
Tag:
Items you wore
Things you packed
Products or design touches you loved in the space
Anything you’d genuinely recommend
It helps travellers visualise the experience and lets your aesthetic truly come through.
5. Keep the title catchy and scroll-stopping
Your title is the first impression. Make it:
Intriguing
Vibe-driven
Slightly unexpected
Think:
“Slow Mornings in Somerset”
or
“The Perfect 24 Hours in Lisbon”
Short, sharp, and irresistible.
6. Keep your caption light and intriguing
The best captions create curiosity — not overwhelm.
Give just enough insight to hook the viewer and invite them to explore your full gallery or guide.
Think “warm whisper,” not “lecture.”
