Collaboration FAQs: How Partnerships Work
Your all-in-one cheat sheet for landing dreamy stays at independent & soulful spaces through Curated
New to collaborations on Curated? This guide covers the questions creators ask us over and over again, from follower counts and deliverables to what happens if a trip gets cancelled.
What is a collaboration on Curated?
A collaboration is a mutual swap between you and a space:
The space offers a gifted stay (and sometimes extras like meals or spa).
You create and share content, plus a check-in on curated that drives bookings.
Some collabs are short & sweet (one night, one post). Others are full weekend takeovers with deeper storytelling.
Do I need a big audience?
Short answer: no.
Spaces care far more about:
Content quality – can you capture their vibe?
Fit – does your aesthetic align with their brand?
Engagement – do people respond, save, and ask questions?
Niche – are you speaking to the kind of guests they want?
Micro-creators with sharp storytelling often outperform bigger accounts.
How do spaces choose creators?
Each space sets its own criteria, but they’ll look at:
Your Curated profile (guides, saved spaces, content)
Your social channels
Your application note (how clearly you pitch your concept)
Timing (are you available when they need content?)
What do I usually have to deliver?
Common deliverables include:
1–3 social posts (Reels/TikTok/Carousels)
A Curated check-in featuring the space
Rights for the hotel to re-share your content (always listed in the brief)
You’ll always see deliverables before you confirm.
What if I need to cancel?
Life happens. If something changes:
Let the space know as early as possible.
Suggest alternative dates.
No-shows or ghosting will affect your chances of future collabs.
What if the space doesn’t hold up its side?
If the room, experience or communication is very different to what was agreed:
Document what happened.
Contact Curated support with screenshots/details.
We’ll help mediate a fair outcome.
